Zero Water vs. Brita

More and more homeowners are trying out water filtration at home. Nowadays this process has been made more accessible with simple tools.

There are a lot of filtration tools within your reach that are effective and easy to use. With the many brands promising the same results, which one will you trust?

In this comparison review, we will focus on two brands that are popular when it comes to water filters – the Zero Water and the Brita.


Both PUR and Brita manufacture and distribute a wide range of products and models.

Zero Water offers pitchers and dispensers, portable filters, bottles, and as well as replacement filters.

Almost similarly, Brita’s products also include pitchers and dispensers, containers, faucet mounts, and even replacement filters.

Design and Ergonomics

More than the physical appearance, each product must be assessed regarding ergonomics. A good product promotes ease of use to every user. Each design or feature should be calibrated to achieve this goal.

In water filters, ergonomics is such a big deal in regards to assessing its effectiveness. It is necessary to hold the pitcher with good hands or it will otherwise slip from your hand.

Additionally, pouring water in a glass is relatively easy.

To start, both of these brands have the pre-filtered water vessels. These vessels can fill at least one-half of the pitcher without any difficulty.

Usually, both of these two brands are considered very ergonomic pitchers.

These containers are shaped as jugs so it should be comfortable to hold them. 

Brita Standard Water Filter, Standard Replacement Filters for Pitchers and Dispensers, BPA Free - 6 Count

Some users have reported that the Brita pitchers are to a certain extent challenging to grip and pour the water.

This is because the weight does not feel particularly properly balanced, most especially in conjunction with the handle itself.

Overall, the Brita pitchers feel like a simple product without much emphasis placed on aesthetic or ergonomic elements.

On another hand, Zero Water is reported to be quite more convenient for users. By convenience, it means that each user can hold it comfortably and pour water smoothly in the glass.

Unlike the other brand, it would feel well-balanced and comfortable in the hands of the users.

To add to that, the Zero Water 10-Cup Pitcher is equipped with a spout at the bottom of the pitcher.

This feature makes it way easier to pour the water in the glass without lifting the pitcher. Because of this, it makes an excellent option for children and aged people.

The Durability of Water Filters 

The longevity of the water filters depends on many aspects. This may include the contamination level of your water.

It will be common for you to see brands advertising that their products to can purify about 40 gallons of water. With this pace, the lifecycle of usual filters takes nearly about 3 to 5 months.

Brita filters should also be replaced after every 40 gallons. This is roughly once every two months. But of course, ultimately this will still depend on the quality of your tap water.

For example, Zero Water replacement filters claim that they can remove around 18,000 milligrams of dissolved contaminants. However, the durability of filters will also depend on the original quality of your tap water.

Purification Process 

ZeroWater Replacement Filters 2-Pack BPA-Free Replacement Water Filters for ZeroWater Pitchers and Dispensers NSF Certified to Reduce Lead & Other Heavy Metals

A good point of comparison between these two brands is their purification process. Both these brands undergo different techniques, but both generate pure drinking water. othNSF International certifies both of their filters.

This means both the systems are effective in eliminating lead and other dangerous elements and harmful contaminants that are commonly found on the water.

To learn about how these two brands work, continue reading on.

Brita undergoes a two-stage process:

  • Stage 1 - the water is first cleaned off of its sediments by passing it through a filter
  • Stage 2 - the water is clean further by passing over a block of activated carbon. This activated carbon traps halogens like chlorine, lead, zinc, cadmium, and mercury which can be harmful to the body when consumed.

On the other hand, with Zero Water, the water goes through a five-stage filter system:

  • Stage 1 – the water passes through the coarse filter screen which filters out fine particles and sediments. This screen removes suspended solids like dust and rust that are the common causes in making your water cloudy.
  • Stage 2 – the water passes through the foam distributor. In a nutshell, this feature disperses the water evenly across the entire width of the filter. To add, it also increases the longevity and ability to remove more suspended solids and contaminants that are commonly  present in your water. 
  • Stage 3 – the water goes through the multi-layer activated carbon and oxidation reduction alloy. The carbon produces from a variety of contaminants as it does in other filters. The oxidation alloy reduces, removes chlorine and other heavy metals plus, it keeps mold from forming when the filter is moist.
  • Stage 4 – second to the last process is when the water goes through the dual comprehensive ion exchange resin. This stage removes virtually all total dissolved solids. The negative and positive double bed ion exchange resin strips the foreign ions from the water molecules and returns them to a pure state
  • Stage 5 – lastly, the water passes the ultra-fine screen and non-woven membrane layers. These layers remove remaining suspended solids, holds the resin in place, and removes ultra-fine particles as well.

Contaminants Removed

The most important factor to consider in purchasing any purifier or filter is, of course, its ability to do the job properly.

Brita Standard Water Filter, Standard Replacement Filters for Pitchers and Dispensers, BPA Free - 6 Count

What are the contaminants removed and how effective is the product you are using?

Both brands are good and tested to remove chlorine and heavy metals such as lead effectively. However, Brita does not filter out other harmful contaminants such as cadmium and arsenic.

High level of exposure to cadmium can result in flu-like symptoms (chills, fever, and muscle pain) and can damage the lungs.

Taste of the Filtered Water

One of the common concerns of most users is the taste of the water after its purification.

From the above, it can be said that under Brita, the water undergoes a two-stage filtering system which can quickly eliminate the taste and smell of chlorine from water.

Zero Water can also perform the same action with so much ease. Both filters have the ability to purify water and eliminate smell. However, it may taste differently.

When using Zero Water, water tastes better and seems fresh. oHowever, you must regularly and thoroughly clean the plastic pitcher. Otherwise, you will start tasting the plastic like taste in your drinking water.


If you are after creating pure or clean water in the shortest span of time, you should take into account the speed of the products and the process involved therein.

With this taken into account, the Brita filters the water quicker because as mentioned earlier, it only has a two-stage procedure to purify the water.

On average, it should be able to fill a cup with filtered water in 40 seconds. That means that to fill 10 cups, it should take more or less 10 minutes. 

On the other hand, because of the rigorous five-stage process undergone by liquid under Zero Water, it will also take longer for you to have that clean water.

Normally, it should take you about 2 minutes to fill a cup. This means it could take 20 minutes for you to fill 10 cups.

Advantages and Disadvantages of Zero Water:

For you to have an overview of the advantages and disadvantages of using these two brands, read on.


  • Has a five-stage purifying method which makes it safer for you to clean up impure water.
  • Comes with a Total Dissolved Solids (TDS) meter that measures particles in parts per million (PPM).


  • Its filter is not recommended if you are always rushing because due to its complex purification process, it takes a long time to deliver purified water.

Advantages and Disadvantages of Brita:


  • Purification process if shorter with its two-stage process, giving your purified water in no time.
  • Its pitcher products are not bulky, hence occupying less space. Because of this, these products can easily be placed at corners and even inside the refrigerators.
  • Brita faucet filters are cheaper.


  • Apart from chlorine and lead, their products are less efficient at removing other harmful contaminants.
  • Because of its inability to remove microbial contaminants such as pathogenic cysts, the water that comes from its filters may cause infections.
  • Some users have reported leakage problems with faucet purifiers.

Wrap Up

The decision on which is better between these two brands will ultimately boil down to your needs and priorities.

As always, one can offer features which are not present on the other brand. However, given the elements laid above, we choose Zero Water over Brita.

This is because Zero Water is more effective as a purifier as it removes not only the primary contaminants such as chlorine and lead but as well as microbial contaminants.

It is designed with a five-stage work process, making it more effective in taking out harmful minerals and contaminants.

Although it might take longer for PUR to produce purified water, the excellent quality and safety of liquid it gives out is way more important.

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About the Author

For years, I have been repairing homes of different sizes in many different cities in the US. Kitchen and bathrooms are my specialties with over 10 years of experience in the business.