PUR vs. Brita

Nowadays it is no longer instant to have water ready for drinking. Most households purchase bottles and gallons of clean water to be safe, while some houses create their own.

If you are the type of homeowner who likes making their own clean water, what products should you choose? With the many names out in the market, which brand of water filters/distillers should you rely on?

In this comparison, we will focus on the features and overall performance of two of the most common brands there in the market regarding filters or purifiers – PUR and Brita. 


Both PUR and Brita have a wide range of products and models.

PUR has faucet filtration systems, pitchers and dispensers, filters (which can either be replacement or refrigerator). Almost similarly, Brita offers pitchers and dispensers, bottles, faucet mounts, and even replacement filters.


Both brands offer pitcher products which are popular among homeowners. Talking about the capacity of these pitchers is essential.

PUR offers the "Classic" pitcher who can hold up to 7 cups of water. This capacity is improved by the "Ultimate" pitcher that is able to carry 11 cups of water.

The largest pitcher under this brand would be the “Dispenser” which can hold at most 18 cups.   

On the other hand, the "Small" pitcher of Brita can hold up to 5 to 6 cups of water. It is followed by the "Large" which can hold up to 8 to 10 cups. The largest size is the ”Dispensers” which, same with PUR, can carry up to 18 cups of water.

Design and Durability

A lot of homeowners consider the design and durability of purifiers, pitchers, or filters.

The dispensers offered by PUR have a clear edge on design. It is narrower. Hence it fits more easily into a refrigerator. You can easily store it without taking up so much space.

Moreover, it also has a better-designed spigot, that is made to minimize leaking. This may be a significant issue with Brita as a lot of users have complained about the Brita dispenser being excessive in leaking.

Under design and durability is the consideration of ergonomics between these two brands.

For instance, a water pitcher should be comfortable to hold and does not slip from your hands. It should also be easy to pour, otherwise, it defeats the purpose of being a pitcher.

Brita Standard Water Filter, Standard Replacement Filters for Pitchers and Dispensers, BPA Free - 6 Count

In addition to these, you should see to it that the pre-cleaned water reservoir is large enough to fill at least half of the pitcher.

With that being said, some user has reported that the Brita pitchers are somewhat awkward to hold and pour.

This is because the weight does not feel particularly properly balanced, most especially in conjunction with the handle itself.

Overall, the Brita pitchers think like a simple product without much emphasis placed on aesthetic or ergonomic elements.

Filter Replacement Indicators

Both brands are designed with indicators when products are due for replacement. It is essential to replace filters when needed because using the same screen for too long may already defeat its purpose.

You may no longer enjoy the benefit of having filters because it may already be contaminated after some uses, hence rendering it not to be as effective as it should be.

The PUR pitchers are designed with LED indicator which shows when the filter already needs to be replaced. Meanwhile, the Brita has a sticker on it which is also an indicator of replacement.

Purification Process 

A good point of comparison between these two brands is their purification process. The stages followed by these brands are slightly different from each other.

Brita water filters use a two-stage process. First, the water is first cleaned off of its sediments by passing it through a filter.

Secondly, the water is clean further by moving over a block of activated carbon. This activated carbon traps halogens like chlorine and lead, which then leads to a better taste and odor removal.

The purifying process followed by PUR filters is almost similar.

However, also, it involves an additional third step wherein water is passed over selected minerals for further filter out the remaining harmful contaminants in your water.

Contaminants Removed

The most important factor to consider in purchasing any purifier or filter is its effectivity. What are the pollutants removed and how effective is the product you are using?

Both brands are good and tested to remove chlorine and heavy metals such as lead effectively. 

If we are talking, however, about removing chemicals, pharmaceuticals, and pollutants, PUR may have the edge over Brita.

PUR filters can keep out 96% - 97% of chlorine and 97% - 99% of lead. On the other hand, Brita filters can only remove 91% - 94% of chlorine and 94% - 95% of heavy metals. 

Brita Standard Water Filter, Standard Replacement Filters for Pitchers and Dispensers, BPA Free - 6 Count

More importantly, PUR can remove microbiological pathogens like the cysts of Giardia and Cryptosporidium which are responsible for infections.

More specifically, Giardia, in particular, is a stomach ailment that is similar to that of the flu, causing nausea, diarrhea, and overall fatigue. Brita is not capable of filtering out these contaminants.

Taste of the Filtered Water

One of the common concerns of most users is the taste of water after it has been purified.
 In this category, PUR may have the edge over its competitor, Brita.

This is mainly because PUR products contain a stage in their purification process where water is passed over filters that are containing trace minerals.

In effect, this leaves a pleasant taste to the purified water. Hence, making water palatable.

Not only that, but several PUR models also allow users to add a dash of fruity flavors such as lemon, grape, and peach to the purified water. This is a definite advantage of PUR filters over Brita filters.


If you are after creating pure or clean water in the shortest span of time, you should take into account the rate of the products and the process involved therein.

In this case, we know that Brita does the work faster – whether it may be from their pitchers or faucet purifiers. PUR’s water filters could take between 12 to 15 minutes for purification, mainly because it involves a more complicated process.


Of course, it is also important to consider the value of ay product you buy. Regarding filters, pitchers, and purifiers, which one is more cost efficient between the two brands?

Regarding filters, the two brands are almost similarly priced. The replacement products are equally rated as well. Even with the edge of PUR over Brita, their costs are still virtually at par. 

Other Considerations

We laid out other points of comparison which you might be interested in:

  • Amount of water filtered per filter – both purifiers are able to clean up approximately 40 gallons before they have to be replaced
  • Warranty – generally, both have a lifetime warranty (but may differ depending on the type of product purchased)

For you to have an overview of the advantages and disadvantages of using these two brands, read on.

Advantages and Disadvantages of PUR:

PUR Basic Water Pitcher Replacement Filter, 2-Stage, 4-Pack, Filter Replacements for PUR Water Filter Pitchers, Reduced Chlorine Taste and Odor, Filters Provide 0 Gallons/2 Months of Filtered Water


  • Purifying process takes three steps or stages which makes sure more harmful contaminants are removed.
  • Its filters make it possible to remove microbial cysts, which Brita cannot.
  • PUR faucet filters are designed so it can be attached quickly and faster.
  • The flavor of the water after purification is much better due to the addition of trace minerals.
  • All PUR models are designed with LED indicators. This is an indicator of a damaged filter that needs replacement.


  • The faucet filters offered by PUR are quite expensive.
  • Their filters may require frequent cartridge replacements.
  • Its screen is not recommended if you are always rushing because due to its complex purification process, it takes a long time to deliver purified water.

Advantages and Disadvantages of Brita:


  • Purification process if shorter with its two-stage process, giving your purified water in no time.
  • Its pitcher products are not bulky, hence occupying less space. Because of this, these products can easily be placed at corners and even inside the refrigerators.
  • Compared to PUR, its filter cartridges last longer. So, you don’t have to replacement components every now and then.
  • Brita faucet filters are cheaper.


  • Apart from chlorine and lead, their products are less efficient at removing other harmful contaminants.
  • Because of its inability to remove microbial contaminants such as pathogenic cysts, the water that comes from its filters may cause infections.
  • Some users have reported leakage problems with faucet purifiers..


The verdict on which is better between these two brands will ultimately boil down to your needs. Apparently, one can offer features which are not present on the other brand.

However, with the above review, we choose PUR over Brita. This is because PUR is more effective as a purifier as it removes not only the primary contaminants such as chlorine and lead but as well as microbial contaminants.

Although it might take longer for PUR to produce purified water, the excellent quality and safety of liquid it gives out is way more important.

About the Author

For years, I have been repairing homes of different sizes in many different cities in the US. Kitchen and bathrooms are my specialties with over 10 years of experience in the business.